Inspiration
Posted on | December 21, 2009 | No Comments
In December of 2009, my closest friend and I embarked on a new business venture. The idea of this business came from a variety of perceived ideas on the current state of the men’s gift industry:
- Gift baskets have, almost entirely, been geared towards the female population, often filled with chocolates, soaps, and potpourri (not overly proud that I know that word).
- While a large majority of men would GLADLY receive a bottle of their favorite liquor or even a case of beer, perception is that it would be cheesy to give just that.
- My business partner, being in the construction industry, found it very difficult to purchase quality items to show appreciation to his suppliers, vendors and contractors.
- Finally, and maybe most importantly, the phrase “Guys are so difficult to buy for!”
It was out of these ideas that King’s Crate was formulated. Since our inception, we’ve been happily busy filling orders for mostly friends and family for the holiday season. A couple of key corporate gifts (a market we’re eagerly trying to penetrate for 2010) have shown that the idea of luxury gift crates for men in a reusable handmade crate is a real, viable gift option.
We were also fortunate enough to have an article written about our high end crate The Havana in Luxist online magazine. This has created quite a buzz for our company and its products.
Feedback of the received gifts is slowly coming in, and will help to fuel the direction of our business in the upcoming months.
All this said, outside of the obvious holiday season, our goal is to provide quality gift ideas and reviews to gift givers year round.
To further reach that goal, I’ve picked up a great book by David Meerman Scott called The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
We look forward to opening discussions and maybe even debates with readers of this blog. Our purpose at this blog will be to highlight gift ideas that men will appreciate, and hopefully help consumers make informed decisions for their purchases.
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